Hi Reader,

For the women juggling everything and still dreaming big — this one’s for you 💜

Let’s talk about building a personal brand when your schedule is already full.

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Affirmation

Say it with me:

I can still build a memorable brand with a full life and schedule.

Because a full calendar doesn’t mean your dreams are on pause.
It means you just need a rhythm that works for you.

Story Time

I'm Building Between Drop-Offs

A lot of people ask me how I “do it all.”
Spoiler alert: I don’t.

But what do I do? I work with my rhythm.​
Right now, I record TikToks after school drop-off.
I write newsletters after my kids' bedtime, specifically on nights when I’m not too tired.
And sometimes… I skip a week, not working on my brand at all, because life might be lifeing.

For example, last week, we got disheartening news. The contractor we chose to go with for help with our home's tornado damage sent a blunt email saying they won't help us. Just like that.

After reading it, I didn't want to do anything.

And honestly? That's part of the story, too.

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Because the brand you’re seeing?
It’s not built in wide-open, free days.
It’s built between client calls, toddler snacks, laundry, adulting, and deep breaths.

I’m not saying it’s easy.
But I am saying — it’s possible.​
And more importantly? It’s enough.

Personal Brand Reflection

You're Schedule Doesn't Disqualify You

Maybe you’ve been waiting for more time.
For life to calm down.
For a season with fewer responsibilities.

But that day may never come.
And even if it does...the brand you dream of?
It doesn’t require empty space.
​It just requires you to decide: this matters.

Here’s what I know:

• You can build your brand with one story a week.
• You can show up with your voice, even if it’s not every day.
• You can repurpose your favorite moments instead of reinventing.

You don’t need a perfectly mapped-out content strategy.
You need one place to start.
​One decision to keep going.

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Something for you to try:

This week, pick one thing that feels simple and aligned with the brand you want to build.

• Post something you've been saving for "when you have more time."
• Reshare an old video or post you created that still reflects where you are now.
• Jot down 3 things you care about and start weaving them into your content.

Let your brand meet you where you are NOW.
Let your full schedule be your rhythm, NOT your roadblock.

See you in two Tuesdays,

Tamara Sykes

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👀 P.S. Hit reply and tell me: what’s one thing you’ve been waiting to “make time for” in your brand? I might feature it in a future edition.

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