Stop Shrinking Your Brand


Hi Reader,

Let’s talk about something a lot of us do — especially when we’re multi-hyphenate, multi-talented, and not easily boxed in.


Affirmation

Say it with me:

I don’t have to explain away my fullness to be understood.

Because shrinking doesn’t make your brand clearer, it just makes it quieter.

Inspired by this song.


🎧 Audio Update

Quick heads up! The platform I’ve been using to record newsletter audio (Async) shut down on July 31st.

While I find a new solution, I’d love your input:

Would you prefer a private podcast, a members-only voice note, or no audio at all?

👉🏾 Hit reply and let me know what you're interested in.

Now back to the message...


Story Time

The Urge to Shrink

I used to think I had to tone myself down to be taken seriously.

If I shared too many sides of myself, someone might get confused.

If I spoke boldly, maybe I’d sound like too much.

If I didn’t explain every single part of what I do, people might not “get it.”

So I’d shrink.

Add qualifiers.

Overexplain.

Soften my voice.

Disappear for a few months.

Because, in my mind, I had to figure out how to fix my lack of focus.

My multiple passions and interests were a sign that I lacked discipline.

But here’s what I’ve learned:
Who you are doesn't need an apology.

Your talents don’t need disclaimers.
Your message doesn’t need to be diluted to be clear.

In the same way, different melodies create a beautiful harmony.

And multiple colors create a rainbow.

You are not confusing.

You are complete.

Your story, your truth, your unfiltered voice is where your power lies.


Personal Brand Reflection

What Does Your Unfiltered Voice Sound Like?

What does it look like when you, instead of shrinking:

  1. Start stating. Share what you do without listing a resume of disclaimers to justify your skills.
  2. Start embodying. Let your life reflect your message, even when you’re not pitching a product or service.
  3. Start trusting yourself, moving in alignment, and not just for performance.

Yes, in real life.

What would that look like??

Something to Try This Week:

Pick one way you’ve been overexplaining yourself.

And this week?
Don’t.

Here are a few examples:

  • Remove the “but I also…” from your elevator pitch.
  • Post your service or idea without adding “I know this might sound random, but…”
  • Say what you do like it’s the truth (because it is).

Remember:

  • You’re not too much.
  • You’re not too hard to follow.
  • You’re just not meant to be simplified.

See you in two Tuesdays,

Tamara Sykes

Baydian Girl

Caribbean-Born Brand Builder and Mom of Two. I help multi-hyphenate Black and Brown women create unforgettable brands and sustainable lives.

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