Hi Reader,

If you’ve ever wondered how to create a message that includes everything you do without confusing people, this is for you.
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Affirmation

Say it with me:

I don’t have to bury some of my gifts to appear focused. Together, all my talents have a clear message.

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Because multi-hyphenate doesn’t mean messy. It means layered.

Story Time

When I Just Couldn't Pick One...

When I first started building my personal brand, I thought I had to pick a lane.

I kept seeing advice like:

It was everywhere!

But when I tried to implement it, it didn't work for me.

For example, I tried to stick to one hair color because I thought that would solidify my brand.

But then I got bored and felt like I was fighting with myself by the time I had my next hair appointment.

The truth was, one hair color and one hairstyle didn't define me or my brand.

Just like one talent or skill didn't define what I could do.

Because I wasn’t confused.
I was just multi-gifted.

Once I embraced that, my breakthrough came.

I stopped trying to fit myself into a tight tagline and started asking:
👉🏾 What’s the thread that runs through everything I do?

For me? It was this:
​I help multi-hyphenate Black and Brown women build unforgettable brands and sustainable lives.

That one line made space for my PR background, my content strategy skills, my SEO work, my storytelling, my offers, my voice, and my lived experiences.

It didn't make me shrink or make me feel like who I am was starting to disappear and morph into a product.

Everything could live inside that message!

So, if you've been trying to make it (all of you) fit neatly into a box?

Here's your reminder:​
Maybe the goal isn't to make yourself smaller.
Maybe it's to expand your message, so your gifts have room to breathe.

You don't need to bury anything. You just need a message that holds it all.

Personal Brand Reflection

You're Not Doing Too Much

Let's take a moment to reframe who you are.

You’re not all over the place.
​You’re a multi-hyphenate woman who’s grown through many seasons and picked up powerful tools along the way.

Acknowledge this 👇🏾

• Coaching isn't separate from your content creation
• Marketing isn't separate from your purpose-driven ministry.
• Teaching isn't separate from your creativity.

It’s all connected.​
And when your message reflects that connection, it becomes clear, confident, and magnetic.

You don’t need a clever slogan.
​You need language that feels like you and lets people see the bigger picture.

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Something to Try This Week:

Time to get practical!

Here's a simple way to start unlocking your message:

1. List 3–5 things you’re gifted at or have real experience in.
2. Ask yourself: What’s the deeper impact or outcome of these gifts?
3. Draft a one-line message like this:​
   ​“I help [who you serve] do/experience [what your work leads to]—without [insert what you help them overcome].”​
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Don’t over-edit it.
Don’t try to sound like a brand coach.
​Just start. Say it out loud.​
You’ll know when it clicks.

💜 See you in two Tuesdays for Part 2: Building a Strategy That Won’t Burn You Out.

Tamara Sykes

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P.S. Hit reply and tell me: What’s something you’ve struggled to include in your message because you thought it didn’t “fit”?

I'd love to hear.

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