Caribbean-Born Brand Builder and Mom of Two. I help multi-hyphenate Black and Brown women create unforgettable brands and sustainable lives.
Still You. Just Evolved.
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Hi Reader This one’s for the versions of us we’ve outgrown—without shame, without regret. Just a reminder of what growth really looks like.
AffirmationSay it with me: I can honor who I was and still embrace who I’m becoming. Story TimeThe Nails Weren’t the ProblemA few years ago, during my regular nail salon trip, I asked for long, stiletto-shaped nails—the kind I used to love in my 20s. They looked amazing. But within a couple of days, I was fumbling through everyday tasks. Typing was hard. I couldn't function the way I needed to. And within a week, I was back in the chair asking them to file them down. Not because I didn’t love the look or that version of me. But because I'd changed; my life had changed. I’ve been thinking about that moment a lot lately. How we sometimes reach for old versions of ourselves out of comfort, nostalgia, or a need to prove we “still got it.” But when I had those nails on, it felt like I was cosplaying a past self. Not because she wasn’t real, but because I’m not her anymore. I loved who she was—but I didn’t need to be her to feel powerful now. Personal Brand ReflectionThis wasn’t about the nails. It's about acknowledging growth without needing to grieve it. The truth is, despite how you show up now:
The thing about personal branding that no one tells you? It’s not just about building something new—it’s about being honest with yourself about who you are now. You’ll outgrow things: But that doesn’t mean you’ve lost yourself. It means you’ve evolved—and you get to honor that evolution. You don’t need to cling to past versions of your identity to stay consistent. Your brand, just like you, is allowed to shift, soften, sharpen, and grow. So I’ll ask you what I asked myself: What’s something you’ve outgrown, not because you don’t love it, but because it doesn’t fit your life anymore? Can you release it without guilt? Can you trust that you’re still “you”—just in a different season? Because you are. And that version of you now? She’s just as powerful. You're STILL THAT GIRL. See you in two Tuesdays, Tamara Sykes |
Baydian Girl
Caribbean-Born Brand Builder and Mom of Two. I help multi-hyphenate Black and Brown women create unforgettable brands and sustainable lives.
Hi Reader, Some weeks are full. Some weeks are heavy. You still matter in both. Let's talk about it. Affirmation Say it with me: I can keep going, even when it’s imperfect. Rested or tired, I still belong here. Because your presence matters more than your polish. Story Time No Audio. No Extras. Still Me. If I’m honest, this newsletter almost didn’t go out. Between life at home, everything happening in the world, and just plain tiredness… I thought maybe I should skip it. But then I...
Hi Reader, For the women juggling everything and still dreaming big — this one’s for you 💜 Let’s talk about building a personal brand when your schedule is already full. 🎧 Listen to this newsletter Affirmation Say it with me: I can still build a memorable brand with a full life and schedule. Because a full calendar doesn’t mean your dreams are on pause.It means you just need a rhythm that works for you. Story Time I'm Building Between Drop-Offs A lot of people ask me how I “do it all.”Spoiler...
Hi Reader, This one’s for the woman who’s been told to pick a lane. Or quiet down one part of herself to be taken seriously. Let’s talk about that. 🎧 Listen to this newsletter Affirmation Say it with me: I’m not a contradiction. I’m a rainbow, and I embrace every part of me. Story Time I Can Like Both ☺️ Sunday (Mother's Day) was beautiful. But one of my favorite moments? Driving to and from the movie theater, listening to old music that used to be on repeat during my teens. You know that...