Hi Reader

Welcome to the second edition of New Heights—where we embrace our multi-passionate gifts, build memorable brands and stay well-rested along the way.

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Affirmation

Say it with me:

It all starts with me. I set the tone. I’m done waiting to be picked—I'm building my own table and stepping fully into my power.

Personal Brand Tip

Where should you show up?

TikTok (yes, that app) was MIA for 12 hours last weekend, sparking yet another conversation about why you can’t rely on just one platform to build your brand.

But where on God’s earth do you show up?

It’s a great question — not just because of social media bans and algorithm changes.

Once you’ve embraced your multi-passionate brand, the next step is visibility.

However, not all platforms serve the same purpose.

Here’s the inside scoop from my 10+ years of PR & Marketing experience 👇🏾

There are three key areas of visibility :

1. Social Media: Build Connection & Community
   • Most well-known.
   • Best for: Engaging your audience in real-time, sharing your journey, and showcasing your expertise in bite-sized content.
   • Examples: TikTok for Storytelling, Instagram for Brand and Portfolio-Building, and Threads for Casual Conversations.
2. PR & Media: Get Seen as an Expert
   • Most underrated!
   • Best for: Establishing credibility, getting in front of new people, and positioning yourself as a thought leader.
   • Examples: Podcasts, guest articles, media interviews, and speaking opportunities.
3. Personal Platforms: Own Your Narrative
   • Don’t put this off!
   • Best for: Having full control of your content and building a long-term brand presence.
   • Examples: Website, blog, newsletter

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How to choose where you show up

You DON’T need to be everywhere. (I’ve tried—It’s exhausting.)

Instead, start small: Pick ONE platform in each category that aligns with who you are.

Here’s a sample blueprint for a multi-passionate woman writing a book:

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Final Takeaway: Be intentional. Small, consistent steps create a big impact.
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Story Time

You know MarketWatch—the news site that talks about hedge funds and the stock market?

​Well, I was featured there!​

Crazy, right?

When the story first went live, I blinked at my screen, then immediately texted my husband and industry sis to celebrate.

It was a major win! One of many in 2024, but here’s the lesson most people missed:

I pitched myself—and this article, this earned media coverage, was the reward.

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How did it happen?

I was scrolling through Twitter / X, when I saw a journalist I followed was looking for parents who work full-time with side hustles.

Now, I see myself as a multi-hyphenate woman with multiple streams of income, but that’s beside the point. In the simplest terms, I’m a mom of two with a full-time job and a side business.

For a moment, I questioned if I should even respond. But I reminded myself: There's no shame in my lifestyle structure.

So, I sent the journalist a short email introducing myself and my story.

Within two days, we had exchanged seven emails and one 10-minute phone call—and bam!

My story was published in MarketWatch.

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The Lesson?

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Remember: You don’t have to wait for someone to discover you. You can nominate yourself.

What’s one way you’re going to show up this year? Hit reply and let me know!

Tamara Sykes