You’ve Got a Message. Now What?


Hi Reader,

If you’ve ever asked, “How do I turn what I believe into a personal brand?”—this one’s for you.


Affirmation

Say it with me:

I already have something valuable to say. I just need to start saying it out loud.


Story Time

Recently on TikTok, I’ve had a few comments asking something along the lines of:

“Okay, I know my core message. But how do I turn this into a personal brand?”

It’s a good question.

And I’ve been sitting with it.

Because the truth is — I’ve been there.

I used to feel like I had to wait until everything made sense before I could “launch” my personal brand.

But here’s what I’ve learned: Clarity often comes after you begin, not before.

Your personal brand doesn’t start with the most perfect strategy.

It starts with you deciding to show up.

And I know that may seem cliche, but stick with me...I'll explain this in more detail.


Personal Brand Reflection

Here’s the thing:

🌱 Your core message is the seed.
🪴 Your personal brand is how you grow it.

And like anything else you plant, you don’t need to see the whole tree before you water it.

You just need to start showing up with intention and trust that your message will take root.

So instead of a how-to list, I'm offering a way to start the how, because that’s where your momentum begins.

Start Here: “What does my message look like in real life?”

🔹 If your message is about healing:

Start sharing the small ways you’re honoring rest, boundaries, or softness.

🔹 If your message is about confidence:

Show up for one conversation you’d normally shy away from. Post that video. Share that opinion.

🔹 If your message is about entrepreneurship or creative freedom:

Start telling the story of what you’re building as you build it.

Your brand is built through your actions, not just your aesthetics.

You don’t need the perfect elevator pitch.

You just need to ask yourself:

What’s the simplest way I can embody my message today?

Because your personal brand?

It’s not a costume.

It’s not an ad.

It’s just you, on purpose.


See you in two Tuesdays,

Tamara Sykes

P.S. If this sparked something, hit reply and tell me—what’s your core message? I’d love to know what you’re building.

Baydian Girl

Caribbean-Born Brand Builder and Mom of Two. I help multi-hyphenate Black and Brown women create unforgettable brands and sustainable lives.

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